Thursday, September 13, 2012

Branding with the Family....

     I want to share a little something about a local business that has really grabbed their marketing and branding and to utilize it the best they can. To what business am i talking about? ... Olive's Market & Deli. If you follow Studio MSP and Mix-It-Up Mixers, than you have heard us talk about them. If not, then pay attention!  This is a family run establishment! And when i say family, i mean family. The owners, Mark and Nancy Kimsey along with the children manage, cook, clean, serve, and treat everyone like family. Eating here is a real pleasure. Inviting and warm just like dinner with family. Go by and try them out of you haven't already.     
     After meeting them a few times, they inquired about having Studio MSP do some business cards. While talking about the cards it was discussed that they had 3 variations of a similar "Olive's", but different "Market & Deli" used in their branding. Studio MSP visited with them about one design used on their vehicles. This design and vehicle wrap was done by Digital D-Signs here in New Braunfels. After discussing this issue, it was decided that this DESIGN would be the brand for their business. After doing the business card, soon other items were added.... NEW storefront signs, banner, stand up banner, and flyer-cards....ALL from Studio MSP with the new logo. In addition to those items, they use it on take out boxes, and soon shirts. They make sure that anything that talks about Olive's Italian Market & Deli has the appropriate design to help people identify with the great food and service they provide.      Check out the NEW look....  

 
    
    Please remember that your image is important! Brand your company effectively and wisely. You want people to know your image by look, not reading what it is. The image should jump right out of who it is. How do you brand your company? ...and what can we do to help? Brand wisely my friends!!