Color me what..... RGB vs CYMK

Today class, we are talking about COLOR.. easy right.. you have primary colors, which are RED, BLUE, YELLOW.  From here you can mix your primary colors to get your secondary colors, that would be violet, green, orange. Now you only really need primary colors to make any color you choose. With in theory! You see these colors make the color spectrum. But when you go to print and to web graphics its a little different. You have RGB and CMYK color combinations to play within. Now RGB color is used for computers, TV's and other items that have a screen on them. RGB is red, green and blue light. As for CYMK, this is for printed materials, and printing applications. CYMK is cyan, yellow, magenta, and black ink. (  I know i said earlier that red, blue, yellow can be combined to make any color so why black ink? If you actually mix the colors together you get more of a milky dark brown. So they mix a black ink to use for black and to help in darker colors. )  The biggest problem with this is it is hard to carry colors back and forth through RGB and CYMK color schemes. With RGB, when you mix this colors together... you get white.  One color scheme is the presence of light, the other the absence of light.

That is why is is hard sometimes to take a vibrant color on a computer screen and print that exact color on a printed material. There are ways to get them close, but they will never be the same. That is why its a good idea to have one person/company to help keep your colors correct. The more you have different companies "play" with your images, the more chances there is about  having color issues and even altered image issues. If you don't use a person/ one company to do your imaging and branding, then make sure the company you use is qualified in their work, and they should be able to keep you looking good.

Here is a link to a article on the web ( one of many) that gives you more in depth about color in RGB and CYMK. Enjoy the read. ( Click Here ) 

Do i look good ?

       Image is very important in the business arena. You may provide a GREAT SERVICE, a GREAT PRODUCT, and even have GREAT EMPLOYEES.... but if your business doesn't hold a certain standard of business image, it will not matter. You need the social presents today more than ever. You need to stand above the competition in marketing. You need to be unified in your appearance and presentation.
       Your brand / logo should be on everything that leaves your business, from your business cards, stickers on items that can be purchased by your customers, and even your staff to coordinate in an effort to make sure your business PRESENCE is standing out above the rest. Below is a article that talks about business image and its importance. Read and let us know how you present your image to your customers and how you brand your company.  If you have questions about branding and image presence  let Studio MSP help.

 "Your company image sets the stage for how receptive a target audience is for your messages. For service businesses, your image takes on an even greater importance because you are essentially the company's raw material, machinery, inventory and product all rolled into one. Therefore you and your employees (if any) comprise your company's image.

As an example, a wardrobe consultant that wears outdated clothes that don't fit to a potential client meeting won't create the image that attracts and retains clients.

Some people confuse reputation with company image. Your reputation is only one component of an overall image. For example, you may have a reputation for always delivering quality products on time, but your company image also includes the quality of your presentation materials, your advertising, and your pricing." 

READ MORE... 

Just a little HONEY will do ya.....

     Did i get your attention with the HONEY? Hope so! We are talking about .... HONEYBAKED HAM CO. AND CAFE. Just opened in The MarketPlace Shopping Center is the NEW HoneyBaked Ham Co. and Cafe. The Morse's (Matt, Mom, Dad) are there every day ready to serve you and help get that yummy in your tummy!! And YEP, you read it right, that's why there is a CAFE in the title. Instead of just HAMs..they have sandwiches, salads, and even some Turkey for your lunch or afternoon eatin'. But most of all the best dam HAM around!!! 

     Knowing that they need to cater to people today in more than just one format..... they take advantage of QR codes, mobile info, websites, and social media. And lets not forget to mention about the promotional items... provided by Studio MSP. (self plug..hehe)  In today's market you have to take advantage of the avenues that are out there.  But lets not forget... that the the biggest thing to remember is what keeps a customer once they are in the door. That my friends is a GREAT product and good down-to-earth customer service. Both can be found at HoneyBaked Ham Co. and Cafe New Braunfels.  Here you are met with a smile and a warm welcome. Remember, your customers want to feel welcome, and sometimes it could be the smallest things that bring them back to the food, the service, and to YOUR business.
Eat in or on the go...Get ya some HAM!!!! 

Branding with the Family....

     I want to share a little something about a local business that has really grabbed their marketing and branding and to utilize it the best they can. To what business am i talking about? ... Olive's Market & Deli. If you follow Studio MSP and Mix-It-Up Mixers, than you have heard us talk about them. If not, then pay attention!  This is a family run establishment! And when i say family, i mean family. The owners, Mark and Nancy Kimsey along with the children manage, cook, clean, serve, and treat everyone like family. Eating here is a real pleasure. Inviting and warm just like dinner with family. Go by and try them out of you haven't already.     

     After meeting them a few times, they inquired about having Studio MSP do some business cards. While talking about the cards it was discussed that they had 3 variations of a similar "Olive's", but different "Market & Deli" used in their branding. Studio MSP visited with them about one design used on their vehicles. This design and vehicle wrap was done by Digital D-Signs here in New Braunfels. After discussing this issue, it was decided that this DESIGN would be the brand for their business. After doing the business card, soon other items were added.... NEW storefront signs, banner, stand up banner, and flyer-cards....ALL from Studio MSP with the new logo. In addition to those items, they use it on take out boxes, and soon shirts. They make sure that anything that talks about Olive's Italian Market & Deli has the appropriate design to help people identify with the great food and service they provide.      Check out the NEW look....  

 
    

    Please remember that your image is important! Brand your company effectively and wisely. You want people to know your image by look, not reading what it is. The image should jump right out of who it is. How do you brand your company? ...and what can we do to help? Brand wisely my friends!! 

How do colors affect human behavior?

Here is some info about how colors effect us.... interesting...do you agree......Comment after you read and let us know......Enjoy the read :D


Research has shown that certain colors directly affect human emotions, human feelings, and human behaviors. To better explore this belief, researchers developed a theory called the psychology of color which is concerned with the effects that specific colors have on individuals' moods, emotions, and behaviors as they perceive colors. Some examples used to explore the psychology color include: 
The color blue which is frequently used as the color of hospital rooms because it has a very soothing effect that is used to treat illnesses and reducing pain. It accomplishes this by slowing down the rate of the parasympathetic nervous system which controls breathing, heart rate, and subaceous (sweat) glands. Many offices are also decorated blue because research has shown that people are more productive in blue rooms. When an individual wears blue clothing they are seen as dependable and responsible, so people often wear blue clothing to job interviews in order to appear reliable.
The color red, on the other hand, accomplishes the opposite of blue by stimulating a faster heart rate and breathing. Sports teams also sometimes paint the opposing locker room red because it is believed to cause their opponents to lose energy.
The color yellow is believed to enhance concentration, so it is used for legal pads. However, while it is considered an optimistic color people often lose their temperatures in yellow rooms more than any other color.
The color white is used in many countries to signify professional authority, purity and innocence. For instance, doctors, lab technicians, and other medical professionals such as scientists often wear white lab coats to connote their authority, cleanliness and sterility. Many brides also wear white dresses to convey the purity and innocence that they believe marriage signifies. Many buildings also purposely paint rooms white because it makes those areas seem more spacious than they actually are.
(Van Wagner, K., 2007)

Read more: http://wiki.answers.com/Q/How_do_colors_affect_human_behavior#ixzz20N9MFOyC

New Ad ......

What do you all think, this is for our new ad in Rely Local:
Studio MSP is based on the concept of having fun doing what we do best, making you look good. We help companies get noticed through multiple media platforms. We are not just here to make pretty cards and fancy promotional items, we are here to help show you about branding your company through medias you use everyday. We can even bring you mobile apps to help your company stay ahead of competition in today's world. Why go to a website company, a printer, a sign guy, and so on for all your image and branding needs? Why not one company that always has your image and business at heart. And we bring it all together to help you LOOK GOOD!!


Stay tuned for more from our blog, sorry we haven't updated this lately. Studio MSP is been busy helping companies branding and grow their image. And we would like to say thanks to all of you that have helped in our own growth, Thanks to everyone!!! 

Creative Business Card Designs...................

We’ve already posted quite a number of business card collections in this blog. But with designers actively coming up with innovative designs, we make it a point to provide you with fresh ideas as often as we can. Majority of the samples we’ve included in this new collection were released by designers from various design portfolio sites just this October and September. Since so many business card samples were uploaded in such a short period, we’ve chosen to include only 31 of the most creative designs of the batch.

With the new year fast approaching, you may want to start contemplating changes on your business card’s design . Checkout this collection of  very attractive business cards to get some much needed inspiration.

CLICK HERE FOR MORE INFO..........