Image is very important in the business arena. You may provide a GREAT SERVICE, a GREAT PRODUCT, and even have GREAT EMPLOYEES.... but if your business doesn't hold a certain standard of business image, it will not matter. You need the social presents today more than ever. You need to stand above the competition in marketing. You need to be unified in your appearance and presentation.
Your brand / logo should be on everything that leaves your business, from your business cards, stickers on items that can be purchased by your customers, and even your staff to coordinate in an effort to make sure your business PRESENCE is standing out above the rest. Below is a article that talks about business image and its importance. Read and let us know how you present your image to your customers and how you brand your company. If you have questions about branding and image presence let Studio MSP help.
"Your company image sets the stage for how receptive a target audience is for your messages. For service businesses, your image takes on an even greater importance because you are essentially the company's raw material, machinery, inventory and product all rolled into one. Therefore you and your employees (if any) comprise your company's image.
As an example, a wardrobe consultant that wears outdated clothes that don't fit to a potential client meeting won't create the image that attracts and retains clients.
Some people confuse reputation with company image. Your reputation is only one component of an overall image. For example, you may have a reputation for always delivering quality products on time, but your company image also includes the quality of your presentation materials, your advertising, and your pricing."
